Audit: Think of this as a deep dive into your social media game. We check out what’s working, what’s not, and why.

Strategy: This is your social media playbook, for when you’re ready to launch or revamp your social media efforts and need a solid roadmap to guide you.

When to Choose What:

Audit:

• You’re not sure why your social media isn’t hitting the mark.

• You’re seeing mixed results & need a detailed look at what’s going on.

Strategy:

• You’re kicking off new social media efforts and want a solid plan from the start.

• You want to double down on your current social media efforts.

• You’ve given it your all and hit a wall—now it’s time to bring in the experts to help you level up and break through.

Think of it as the foundation of your social media strategy. It’s one of the core themes you can always come back to—basically a cheat code for knowing what to post.

Why should you care?

With strong content pillars mapped out, you’ll never waste time scrambling for ideas. You’ll focus on what matters most to your audience, making content creation quicker and less stressful. Plus, it’ll save you from burnout and help you stay consistent without the usual headache.

It’s like your dream customer come to life—but based on real data. A fictional profile that tells you who they are, what they want, and how they act.

Why should you care?

Because getting your buyer persona right means you stop shouting into the void. You’ll know exactly who you’re talking to, making it way easier to grab their attention, keep them hooked, and get them to take action that actually moves the needle for your business.

Pro tip: Every big brand you know has nailed this before even thinking about marketing.

AI won’t replace your creativity (yet. Maybe never). But tools like ChatGPT? Total gamechangers for saving time—especially when marketing is just another thing on your never-ending to-do list. Use it right, and you’ll cut down on admin, skip the busywork, and free yourself up to focus on leveling up your biz.

Less grind, more grow.

It’s basically a game plan for how you connect with your audience in a way that feels real but still gets you results. So you’re not spending hours you don’t have replying to every comment or leaving DMs on read (yikes!). And, you avoid the dreaded no-comment zone on that masterpiece of a video (double yikes!).

Why should you care?

You know by now—posting and ghosting doesn’t cut it. Social media is meant to be, well… social. Building a community is non-negotiable if you want to be a real brand.

Yes, killer content matters. But building a community that sticks around is just as important. A smart engagement strategy takes authentic connections and turns them into followers who aren’t just here for the likes—they’re here to back your brand.