You want people to find your business on social media >
fall in love with what you offer > buy from you.

You definitely don’t want to lose your mind in the process.

And you’d really, really rather not dance to trending music
(unless you want to, in which case, do you!).

I gotchu.

If you’ve got only ~4 hours a week for social media marketing, let’s make sure every minute counts.

  • Unravel Social Co. is powered by Priyanka Victor, who’s spent over 10 years turning content & social media into engines of business growth and brand recognition for corporates. She has a Bachelors in Mass Communication and her results? They’re no fluke. From tech startups to e-commerce leaders and lifestyle brands, she’s crafted smart, research and data-backed strategies that tap into what really makes people click, follow, and buy.

    James Jacob, our Head of Design, packs 15 years of UI/UX experience with heavyweights like Google, Microsoft, and PepsiCo. In a world where video is king, his eye for visuals takes our social strategies to the next level. Oh, and our audits & strategy reports? Always looking sharp, thanks to James.

    They live in Moncton, NB, with their 5 (yes, five) cats.

    PS: If you let slip that you have pets, pet tax, by way of photos, will be levied.

  • We’ll Teach You How to Fish

    TL;DR: Our goal is to help you understand the science(!) behind social media success. Once you grasp how the (infamous) algorithms work and why content clicks, you’ll never lose sleep wondering if anyone’s picking up what you’re putting down.

    Long Answer: As career marketers, we see massive gaps in understanding how to use social media as a marketing tool.

    There’s also a lot of misinformation about what “success” on social media looks like for businesses. The platforms might be the same for everyone, but the approach to posting content and measuring success varies greatly depending on your goals. What works for influencers or corporates probably won't cut it for you.

    Most importantly, anyone who’s built something lasting through social media has a well-thought-out strategy. Yes, even those who go viral. Turning virality into something tangible requires strategy.

    Unravel Social Co.’s sole goal is to make these strategies accessible to solopreneurs and small business owners. Spend less time guessing and more time focusing on what you love.

    Because that’s why you started your business, right?

    • Real talk, real results: With 10+ years in the content and social media trenches, we’ve mastered turning trends into growth, engagement, and sales. We know how to make your data actually work for you.

    • Tools that get it done: From Threads to TikTok, HubSpot to Canva—we know what tools will make your life easier. Your strategy’s in pro hands.

    • No cookie-cutter nonsense: The internet’s full of recycled ideas, but we know that the secret sauce lies in highlighting what makes you unique.

    • Community and conversions: At the heart of what we do is community. It’s how empires are built—on and off social. And conversions keep that community thriving. We’ll help you connect with your audience authentically and turn followers into loyal, paying clients.

    • We get the hustle: The passion, the long hours, the highs of a sale, and the stress of doing it all. We’ve been there, too. Let’s make sure small matters like marketing doesn’t hold you back from sharing your brilliance with the world.

  • Depending on where you’re at in your journey, here’s what you can snag:

    • Struggling with something specific or what quick answers?Grab a consultation.

    • Curious about where you stand? Book an audit to see how your current setup measures up and get a game plan.

    • Been posting for a while but not quite hitting the mark? Dive into a strategy session.

    • Bonus: If you’re up for some fun and useful social media tips, sign up for our free newsletter.